Company
Archway Finance
Industry
FinTech (Cross-Border Payments
for Freelancers & Agencies)
Headquarters
Sofia, Bulgaria
Niche Focus
Marketing agencies, digital freelancers,
dev shops (with clients in EU, UK, US)
360+
Opportunities Generated
$150K+
Pipeline Generated
3-4%
Overall Reply Rate
60-70%
Positive Reply Rate on Replies
● Campaign Duration: 6 Months
● Target Regions: India & Europe
● Landing Page: VSL + Conversion-Optimized Design
● Retargeting: Monthly Retargeting Campaigns
● Cold Email System: 30 Domains, 90 Inboxes
Before working with us, Archway was doing cold email with less than 1% reply rate.
Their core offer was extremely strong - a 2% fee flat-rate payment platform for freelancers and agencies, but their email strategy wasn’t connecting.
They had no funnel, no personalization, and were relying only on transactional logic to drive adoption.
Most importantly, they had a warm list of previous signups who never transacted, but no system to re-engage them.
01
Hyper-Relevant Lead Targeting
● Scraped marketing agencies and dev firms from LinkedIn
● Prioritized Indian and EU-based teams frustrated with Payoneer & Stripe fees
● Used Sales Navigator to create high-intent segments
02
Personalization Strategy
● Enriched agency websites using CLAY + AI
● Extracted testimonial sections and case studies
● Generated lines like:
“Did you pay 4% in fees when collecting from [ClientName]?”
● Injected context into every email, avoiding generic messaging
03
Reply Handling & CRM Automation
● Built a dedicated landing page with:
→ VSL (script by B2B Wizards, recorded by Anton)
→ Strategically placed CTAs (sign up or book a call)
→ Bonus offers (24-48 hour urgency incentives)
● Focused on no fluff, just fast sign-up
04
Retargeting & Warm List Revival
● Monthly retargeting on cold + warm lists
● Campaigns targeting:
→ Signups who never transacted
→ Leads who replied but didn’t convert
● Reactivated $150K+ in potential transaction volume
05
Pipeline Mechanics
● Sent 2,000 emails/day across 30 domains
● Used spin tags and deliverability optimizations
● Tracked performance via Instantly.ai
● Attached assets:
→ Email stats
→ Booking calendar snapshots
Over 6 months:
● 3-4% reply rate, up from <1%
● 60-70% positive response rate, unheard of in cold outbound
● Over 360 opportunities generated, with new daily signups
● Pipeline value: $150K+, depending on customer transaction volume
● Re-engaged previously dormant leads and scaled cold outreach to new markets
● Anton’s only job was to show up on the calendar, everything else was handled
● We even use Archway ourselves, having processed over $50K in payments through the platform and counting
✅ AI-enriched cold emails using case studies/testimonials
✅ Hyper-personalized subject lines and copy
✅ Dedicated high-conversion landing page w/ video funnel
✅ Full retargeting setup + warm list revival
✅ Automated reply tracking + call scheduling flow
✅ Visual proof (Instantly stats + booking calendar)
📈 Campaign Highlights:
| Metric | Result |
|---|---|
| Emails Sent Daily | 2,000 |
| Reply Rate | 3–4% |
| Positive Reply Rate | 60–70% |
| Opportunities Generated | 432+ |
| Pipeline | $150K+ |
| Domains Used | 30 |
| Inbox Accounts | 90 |
| Retargeting | Monthly |
| Landing Page | Yes — VSL + Urgency CTA |