Company
BKW Servicing
Industry
Merchant Services
(Payment Processing)
Headquarters
St. Andrews Blvd,
USA
Niche Focus
High-Risk Businesses: CBD, Credit Repair, T
ravel, Gun Shops, SaaS, Collections
400
Qualified Appointments Booked
$1,000,000+
Sales Pipeline Generated
5–7%
Overall Reply Rate
47%
Positive Reply Rate on Replies
BKW Servicing specializes in providing merchant payment gateways for high-risk businesses — markets where traditional processors like Stripe or PayPal often deny applications.
While their core offer was strong (guaranteeing lower fees and approval for hard-to-place businesses), they struggled with:
● Scaling qualified lead generation across high-risk industries
● Breaking into international markets beyond local referrals
● Building predictable appointment flow with travel companies, CBD brands, and credit repair businesses.
Their team needed a reliable, scalable outbound system to consistently fill their pipeline with businesses actively looking for payment processing solutions.
B2B Wizards partnered with BKW Servicing to deploy a full cold outbound system, specifically engineered for high-risk verticals.
Here’s what we implemented:
01
High-Volume Cold Email Campaigns
● Built industry-specific lead lists targeting travel, CBD, credit repair, and e-commerce companies globally.
● Sent consistent daily outreach with 5–7% total reply rates.
02
Hyper-Targeted Messaging
● Personalized messaging around pain points:
-> Stripe/PayPal rejections
-> High processing fees
-> Need for fast approvals and lower rates
●Highlighted BKW’s "We guarantee to undercut any competitor" positioning in every email sequence..
03
Appointment Setting and CRM Automation
● Positive replies were handled within minutes by our trained VA team.
●Full CRM workflows built to:
-> Capture new leads
-> Auto-follow up on no-shows
-> Push qualified prospects directly to Brian’s calendar
04
Retargeting Dormant Leads
●Re-engagement campaigns launched every 45–60 days.
●Focused on businesses that had initially shown interest but didn’t move forward immediately.
Over the course of 12 months, BKW Servicing saw:
● 400 qualified sales appointments booked with founders, CEOs, and finance directors of high-risk businesses
●Over $1,000,000+ in sales pipeline built through outbound efforts
● 5–7% reply rates and 47% positive reply rates across campaigns
● Expanded their client base across North America, Europe, and Australia
Their biggest wins came from targeting CBD, Credit Repair, and Travel businesses — industries where merchant processing is traditionally difficult.
With B2B Wizards' outbound system running daily, BKW Servicing was able to focus purely on closing — no more unpredictable marketing or missed sales opportunities.
Testimonials
Working with B2B Wizards completely changed our outbound game. We've never had this volume of quality leads coming in consistently, especially in the high-risk space where it’s so hard to break through.
Brian Werner,
Founder| BKW Servicing
