$430K Pipeline and 168 Qualified Appointments for a Restaurant-Focused Marketing Agency

$430K Pipeline and 168 Qualified Appointments for a Restaurant-Focused Marketing Agency

Company

Outbound
Suite

Industry

Restaurant Marketing

(Party Booking Campaigns)

Headquarters

Marina del Rey,

California

Niche Focus

Restaurants looking to book

large parties consistently

The Results

The Results

416

Opportunities Generated

$430,000

in Pipeline Created

3K - 3.5K+

Emails Sent Daily

4%

Overall Reply Rate

47%

Positive Reply Rate on Replies

The Challenge

The Challenge

Before working with B2B Wizards, Outbound Suite was trying to handle outbound cold email campaigns internally—but without the right infrastructure or strategy, the results were dismal:


● <0.2% reply rates

● <6% positive replies

● No-show issues with booked leads

● Missed follow-up opportunities

● Lack of systemized targeting and personalization


David knew his offer was strong—he promised restaurants a guaranteed number of high-value party bookings—but needed a done-for-you outbound system that actually delivered.

Our Approach

Our Approach

We built and ran a full-scale outbound system tailored for restaurants, enabling Outbound Suite to attract, engage, and convert ideal prospects into booked appointments.

01

Smart Lead Sourcing & Personalization

● Used Google Maps scraping to source relevant local restaurants.

● Leveraged Clay AI to enrich and personalize every cold email.

● Every message was customized based on research on the restaurant, its online reviews, and its owner if available.

02

Cold Email Campaign Management

● Rolled out 250,000+ cold emails over 9+ months.

● Maintained consistent daily volume of 3,000–3,500 emails..

● Campaigns achieved 4% reply rates and 47% positive response rates, a massive lift from David’s prior 0.2% baseline.

03

Human Response + CRM Automation

● Provided a dedicated appointment setter to reply to positive leads within minutes.

● No-shows were personally followed up by the setter to rebook missed calls.

● Built custom CRM automation to manage every stage of the funnel: lead → booked → no-show → rebook → close.

04

Funnel + Retargeting System

● Designed a custom landing page optimized to convert cold email traffic.

● Included CTA, VSL (scripted by us), and embedded calendar link.

● Ran retargeting campaigns every few weeks for dormant leads, ensuring no opportunity was lost.

The Outcome

The Outcome

In less than a year:


416 total opportunities were generated.

168 showed-up qualified appointments were booked

$430,000+ in sales pipeline was built

Reply rates increased 20x over their original results

Systemized follow-up and rebooking ensured maximum conversion efficiency

🔥 Systems Built for Outbound Suite

🔥 Systems Built for Outbound Suite

● Cold email engine with enrichment and personalization

● Google Maps + Clay-based scraping workflows

● CRM automation for appointment and rebooking flows

● Dedicated VA for human reply management

● Retargeting setup across dormant leads

● VSL landing page funnel with booking CTA

📈 Campaign Highlights:

📈 Campaign Highlights:

Metric Result
Emails Sent 250,000+
Daily Email Volume 3,000–3,500
Reply Rate 4%
Positive Reply Rate 47%
Opportunities Generated 416
Qualified Appointments (Showed Up) 168
Pipeline Value $430,000
Campaign Length 9+ Months
Metric Result
Emails Sent 250,000+
Daily Email Volume 3,000–3,500
Reply Rate 4%
Positive Reply Rate 47%
Opportunities Generated 416
Qualified Appointments (Showed Up) 168
Pipeline Value $430,000
Campaign Length 9+ Months

Testimonials

Over the past year, B2B Wizards team have averaged 30 booked appointments a month for us, delivering a steady flow of qualified leads. Their communication is quick, clear, and proactive, and every interaction feels professional and straightforward. If you need a reliable growth partner, we wholeheartedly recommend B2B Wizards.

David Guest

Founder | Outbound Suite