Company
Outsource
Demand Gen
Industry
B2B Lead Generation
(Content Syndication)
Headquarters
Pennsylvania,
United States
Niche Focus
B2B SaaS companies in
Logistics and Transportation
37
Sales-Qualified Leads Generated
$525,000
in Pipeline Created
2.5K+
Emails Sent Daily
3-5%
Overall Reply Rate
25-35%
Positive Reply Rate on Replies
Before working with B2B Wizards, Outsource Demand Gen relied heavily on organic LinkedIn content to generate leads.
This approach was unpredictable, inconsistent, and vulnerable to platform limitations — including LinkedIn reach restrictions, random bans, and no guarantee of inbound meetings.
● They were averaging fewer than 3 meetings per week.
● Previous cold email attempts had failed badly due to poor infrastructure — sending hundreds of emails from their primary domain, leading to spam folder issues.
● They needed a predictable, compliant, and high-converting outbound system to properly leverage their strong pay-per-lead offer to B2B SaaS companies.
After a detailed onboarding call to lock in their Ideal Customer Profile (ICP) — focusing on B2B SaaS companies in Logistics and Transportation — B2B Wizards deployed a full cold email infrastructure, personalization engine, and CRM automation stack.
Here’s what we implemented:
01
Cold Email Infrastructure
● Launched 30 domains with 90 unique email accounts.
● Each email sent 25 emails per day to maintain high deliverability.
● Email IDs were branded under Mike’s persona ("Mike Coon") to build personal trust with prospects.
● 15-day warming period before the campaign went live to ensure best-in-class deliverability.
02
Hyper-Personalized Outreach
● Every email was customized using Clay.
●Prospect research included personalization based on company name, industry activity, and decision-maker role.
● No two emails were identical — creating authentic engagement.
03
CRM Automations
● Full automation of lead capture, appointment scheduling, and follow-up sequences.
●Automated SMS and email sequences for no-show rebooking.
●Seamless CRM updates for Sales Qualified Leads (SQLs).
04
Retargeting Campaigns
●Every second month, positive but unconverted leads were retargeted via new email sequences and LinkedIn outreach.
●Focused nurturing led to additional appointments and conversions.
● First appointments started within two weeks of official campaign launch (after email warming).
● From the second month onward, Mike’s team consistently booked 5–7 highly qualified appointments per week.
●Achieved a 3–5% total reply rate and 25–35% positive reply rate across campaigns.
● Generated $525,000 in pipeline in the first 60 days
Testimonials
Hi, I’m Mike Coon, VP of Operations at Outsource Demand Gen. We’ve tried 5–6 appointment-setting companies with no results—until we found B2B Wizards. They’ve been a key partner in helping us scale and deliver real outcomes. Highly recommend giving them a try
Mike Coon
VP of Ops | Outsource Demand Gen
