Company
Subleaz
Industry
PropTech / Real Estate SaaS
Headquarters
U.S.-Focused
Niche Focus
Real Estate Agents, Holiday
Rental Companies, and Landlords
234
Opportunities Generated
$178,000+
Pipeline Generated
5%
Overall Reply Rate
47%
Positive Reply Rate on Replies
● Campaign Duration: 5 Months
● Funnel Type: Direct Sign-Ups (No Appointments)c
● Retargeting: Monthly Retargeting Campaigns
● Cold Email System: 30 Domains, 90 Inboxes
Before working with B2B Wizards, Subleaz had no outbound system at all.
Naji Sleiman, the founder, was manually sending cold emails using a Gmail account—which quickly led to their domain being blocked. They had never run structured cold outreach, weren’t using sales tools, and had no understanding of email deliverability, personalization, or automation.
Subleaz is a PropTech SaaS platform aimed at real estate agents, holiday rental companies, and landlords, offering self-serve sign-up plans with no sales calls. But without a system to reach their ICP, their product wasn’t getting in front of the right people.
01
Lead Sourcing & Qualification
● Used Sales Navigator to scrape targeted lists of U.S.-based real estate agents
● Enriched each lead with:
→ Company reviews
→ Online presence signals
→ Ownership/agent-level context
● Generated a mini investigative profile for key prospects and referenced that in emails
02
Cold Email Strategy
● 30 domains + 90 warmed inboxes
● 2,000 cold emails/day with smart spin tags and personalization
● Campaign structure: 1 main email + 3 follow-ups over 15–20 days
● Every email referenced something unique about the agent’s firm or market
03
Reply Handling & CRM Automation
● Positive replies managed by a dedicated VA trained to handle objections and drive conversions
● CRM workflows to:
→ Track reply intent
→ Tag unresponsive contacts
→ Trigger SMS + email reactivation flows for missed sign-ups
04
Retargeting Strategy
● Ran monthly retargeting on all unconverted leads
● Used subtle re-engagement angles tied to limited-time offers and promo codes
● This helped revive stale leads and boost long-term conversions
Over 5 months:
● Subleaz generated 234 opportunities from a market they’d never reached before
● Maintained a 5% reply rate and 47% positive reply rate — exceptional for cold email in real estate
● Built a pipeline of over $178K with zero ad spend
● Replaced manual outbound efforts with a fully automated, AI-personalized outreach engine
● Founder Naji had to do nothing except watch signups roll in
✅ Sales Navigator + Enrichment-Based Lead Sourcing
✅ Clay-Personalized Messaging
✅ AI-driven cold email copy
✅ 3-step follow-up sequences
✅ Human + CRM-based reply management
✅ SMS + Email reactivation flows
✅ Monthly retargeting for dormant leads
📈 Campaign Highlights:
| Metric | Result |
|---|---|
| Emails Sent Daily | 2,000 |
| Reply Rate | 5% |
| Positive Reply Rate | 47% |
| Opportunities | 234 |
| Pipeline | $178,000+ |
| Domains | 30 |
| Inboxes | 90 |
| Retargeting | Monthly |